Our Philosophy

Simpli_city was created as a return—to self, to clarity, to what truly matters.

In a world that glorifies hustle, overwhelm, and constant noise, Simpli_city exists to gently remind you that life does not need to be complicated to be meaningful. It is a conscious lifestyle and digital wellness brand designed for women—especially mothers—who are navigating full lives while longing for balance, presence, and inner peace.

This is a space where simplicity is not about doing less for the sake of it, but about living with intention, alignment, and softness in the midst of real responsibilities.

Meet Esther

I created Simpli_city because I needed it myself.

As a working mother navigating responsibility, caregiving, healing, and growth, I reached a point where the noise—mental, emotional, and physical—became too much. I wasn’t looking for perfection or another system to keep up with—I was looking for relief, clarity, and softness.

Simpli_city was born from that need: calmer rhythms, softer systems, and a life that feels supportive—inside my mind, within myself, and in my home.

This space isn’t about having it all figured out. It’s about taking small, doable steps to make everyday life feel easier, calmer, and more supportive—one area at a time.

I’m still on this journey myself. I don’t teach from a place of arrival—I share what I’m learning as I go.

The Three Areas You Can Explore

I’ve identified three key areas that I work on to gradually improve. These aren’t rules or expectations—they’re simply categories that help me bring a little more clarity, calm, and support into my everyday routine.

Right now, Simpli_city is focused on Simpli_fy Your Home—a practical approach to making your home easier to manage and less overwhelming.

A supportive home doesn’t have to be perfect or minimal.

Simpli_fy Your Mind

This area is about noticing your mental patterns, reducing overwhelm, and creating space to think clearly. Here, you can explore strategies for emotional regulation, mindfulness, and simplifying decisions—learning what works for you along the way.

Simpli_fy Your Self

This area focuses on reconnecting with who you are beyond roles, responsibilities, or productivity. You can experiment with self-care practices, nurturing your identity, and discovering ways to feel aligned internally—without pressure or judgment.

This area helps you create a home that actually supports you and your family. You can test routines, organize spaces, and explore small adjustments that make daily life feel calmer, more functional, and supportive—rather than aiming for perfection.

Simpli_fy Your Home

Where we’re starting ?

Tools & Guides to Support Your Journey

We share digital tools, planners, guides, and reflections designed to help you slow down, reduce overwhelm, and bring more ease into your everyday life.

These resources aren’t about rigid routines or unrealistic standards—just gentle support for your mind, self, and home. They’re practical ways to help you:

• Slow down without falling behind

• Create low-effort systems

• Reduce overwhelm

• Feel grounded in your body and space

• Live with more intention and less urgency

Whether you’re organizing your mind, nurturing yourself, or creating a home that feels supportive, these tools are designed to give gentle, actionable support that works in real life—without pressure or perfection.